Tom Presents "The Creativity Imperative" at the University of Chicago

100 UC alums joined me at the Gleacher Center in Chicago on Wednesday, July 25 at 6:00pm for a fun and informative presentation, "The Creativity Imperative - Why Creativity is Job One for America (and Your Company)."

What do the current issues of the Harvard Business Review, Fast Company, the Economist and Business Week have in common? They're all featuring multiple stories on the role of creativity in society. Why are creativity and innovation such hot topics at this time? Why does Daniel Pink (in his best-seller, A Whole New Mind) claim that "the MFA is the new MBA"? This presentation explained why creativity has come to play such a vital role in society and outlined the dimensions of what has been called the Creative Economy.

The event organizer said this about the presentation:

I enthusiastically recommend Tom Tresser to anyone seeking a truly inspiring performer and facilitator. I recently had the pleasure of introducing Tom to the Chicago Graduate School of Business Marketing Roundtable. Tom provided a 90-minute presentation that fully engaged the audience. As an advocate of creativity, he made a very compelling case for corporate cultures and national policies that will foster creativity and remove roadblocks that might otherwise hold us back. He challenged each of us to come up with aggressive personal and professional calls to action that will help us achieve our full creative potential – both individually and on a business level...he always delivers a performance that motivates and inspires.

Scott McGarvey,Coordinator,
GSB Marketing Roundtable

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Read Tom's Story on the Millennial Generation

I did the cover story for the July issue of Conscious Choice, "Generation Now - Young, wired and living life on the digital edge - Meet the Millennials." I spoke to demographers, marketers, tech entrepreneurs, and young people to pull together the material for this piece. I created a Facebook and MySpace account and I still felt old...

Read the article. Download a PDF copy.

Tom Led Economic Development Officials on Expedition to Moose Jaw!

Business Retention and Expansion International is the professional association for officials and practitioners concerned with local economic development.

They met in Regina, Canada for their 2007 conference, and a new theme for the event was using creativity and culture for local economic development.

I organized and facilitated two activities for the conference. I took 22 people on an all-day expedition to Moose Jaw, a small city in Saskatchewan that has achieved remarkable success by using culture and a creative approach for economic development. This Moose Jaw Expedition visited seven attractions and learned first-hand from stake-holders how success was achieved. I also presented a workshop on using creativity and culture for economic development. Details and downloads are on the "My Experience" page.