Tom Tresser

II. Are We Preparing the Next Generation of Creators?

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Win With Creativity!
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A brain drain and brain waste that threatens to relegate America to an intellectual backwater

Without a world class educational system, a nation has little hope of developing citizens who are literate and capable of world class creativity and innovation. Perhaps the gravest short-term threat to America's ability to foster creativity is the state of its education system - and the related levels of adult literacy. We're never going to sustain a creative America is our educational system is turning tens of millions of functional illiterates who can't solve basic problems and whose innate curiosity and ability to think critically has been snuffed out.

The cover of the April 2005 issue of Chief Executive magazine shows a child sitting in a classroom with a dunce cap on emblazoned with a huge F. The headline asks "Your Future Work Force?" It's a sobering image. The cover story, "Fixing America's Future," is subtitled "To stave off a U.S. workforce crisis, CEOs are getting more involved in improving the nation's schools." Bill Gates, the co-founder of Microsoft and the world's richest man, is quoted as saying "When I compare our high schools with what I see when I'm traveling abroad, I am terrified for our work force of tomorrow." The article had a chart ranking students from around the world on a number of subjects. The United States isn't in the top ten in any of the categories.

We're 28th in Mathematics. 18th in Reading. 22nd in Science. 29th in Problem Solving. If Bill is terrified, then maybe the rest of us should pay attention. The magazine editorializes with this statement, "The State of America's K-12 school system is reminiscent of the steel industry while in its long decline -- every player fought to defend its interests, but in the final analysis, the industry failed, at least in its original form." This magazine is aimed at the people (mostly men) who run and own America's businesses. Without a educated workforce, we certainly can't expect to keep up with other countries for whom public education is a much higher national priority, education is a much more valued activity, and where students desire to learn seems to be outpacing ours.[7]

The Educational Testing Service, the wonderful organization that brings us the SATs every year, published a report in February, 2005 - "One-Third of a Nation: Rising Dropout Rates and Declining Opportunities." This report documents the shocking finding that nationally, our high school completion rate dropped from high of 77.1 % in 1969 to 69.9 % in 2000.[8]

That means that one third of the students who start ninth grade DO NOT MAKE IT TO 12th GRADE. Worse, half of the students who do manage to graduate are not really ready to compete in the new global economy and succeed in the type of workplace that America's businesses require. What are the consequences of a failing public education system? One outcome is the deplorable rate of adult literacy in America. The National Adult Literacy Survey conducted by the Department of Education was last completed in 1992 (an updated version based on 2003 data should be published in the fall of 2005). "The NALS found a total of 21-23 percent -- or 40-44 million -- of the 191 million American adults (defined as age 16 or older) at Level 1, the lowest literacy level. Although many Level 1 adults could perform many tasks involving simple texts and documents, all adults scoring at Level 1 displayed difficulty using certain reading, writing, and computational skills considered necessary for functioning in everyday life."

In 1992 something like 44 million U.S. adults couldn't fill out a form, do any kind of research, total a bill or locate themselves on a map. In my own state of Illinois, 20% of adults are at Level 1. Not exactly a prescription for success in a world driven by brain power.[9]

And although comparisons with other countries are trick, what has been measured also shows America on the downward slide. In May of 2005 the National Center for Educational Statistics released highlights from the 2003 International Adult Literacy and Lifeskills Survey (ALL). This study compared America to Bermuda, Canada, Italy, Norway, and Switzerland with respect to how well people 16- to 65 did with respect to literacy and numeracy skills. We're at the bottom of this group - outscoring only Italy.

In an editorial in the April 4, 2005 issue of U.S. News & World Report entitled "Will America Slip From No. 1?", David Gergen added his voice to the growing alarm over the state of American education. He cites a study reporting that only one-third of the students who start high school finish ready for college, work, and citizenship. "Our competitors, meanwhile, are growing stronger. On a list of 20 developed nations, America now ranks 16th in high school graduation rates and 14th in college graduation rates. But wait, it gets worse. That list of 20 doesn't even include India and China because they're officially considered 'developing' countries. Yet everyone in American technology knows that India and China are rapidly becoming our most serious competitors...[and] that in 2001 India graduated a million more students from college than the United States did, while China has six times as many university students majoring in engineering."

Gergen, has an impressive resume. He served in the White House as an adviser to four presidents: Richard Nixon, Gerald Ford, Ronald Reagan, and most recently for Bill Clinton as counselor to the president and then as special adviser to the president and the secretary of state. He concludes by saying that we should be more than alarmed, "we should be ashamed" and calls on leaders of academia and business to "rally Washington and the country to a revolutionary overhaul of public education. In our founding years, Americans were among the most literate people on Earth, and that has put us on an upward path. The education of our young has always been a key to our greatness. Will we now rescue the next generation or condemn it to second place?"

So it's time to re-examine our national spending priorities and how we're delivering education and literacy services to our citizens. These delivery systems seem to be failing us and we're falling further and further behind other nations.

And there's more than one kind of illiteracy. As I write this section (late in 2005), the American Bar Association released a report on the civic literacy of American adults. I would say, as a nation, we'd get a D in Civics. A few of the pathetic findings: - Only 55% of Americans can correctly identify the three branches of government - Only 48% can correctly identify the meaning of the concept of separation of powers - Only 48% correctly identified the role of the judiciary in the federal government

The Council on Competitiveness is a body created in 1986 when two-dozen industrial, university, and labor leaders joined together to found a forum for elevating national competitiveness to the forefront of national consciousness. Their website maintains a wonderful array of resources on the subject of "How are we doing versus the rest of the world?" The answer is - "Not so good."[10]

We're seriously lagging on many fronts, but one set of trends jumps out as a cause for concern. Inside the U.S. we still have barriers to achievement. African-American and Latinos are not achieving college degrees and advanced degrees in anything like the percentage of Whites or Asians. In addition, women and minorities are severely under-represented in the sciences and engineering fields. If you're African-American or Latino or a woman you may need help to get a college degree and entrance into the science and engineering fields. It's becoming increasingly difficult for these groups to get college degrees and advanced degrees in the sciences.

If you come from a low-income family, expect to spend over 60% of that income to go to college. Looking at 25- to 29-year olds, Blacks and Hispanics are far less likely to have a Bachelor's Degree or higher - by huge margins. 50% less likely for Blacks and 66% less likely for Hispanics. Finally, white males comprise almost 70% of the science and engineering workforce. White females about 15% - while they represent about 35% of the total workforce. The numbers for Blacks and Hispanics in the science and engineering workforce are so negligible that the graphic representations look like small blips. So with all the talk about America being the land of opportunity, we need to keep reminding ourselves that it certainly is the land of educational opportunity for white men coming from high-income families. What about the rest of America? Whose job is it to close these gaps? Should these divisions be permitted to grow?

This state of affairs is making an impact on America's international competitive position. A May 3, 2004 New York Times article headlined "U.S. is Losing Its Dominance in the Sciences," laid out the situation. "The United States has started to lose its worldwide dominance in critical areas of science and innovation...The reasons behind this shift are (1) European and Asian governments have made research spending in certain areas such as medicine and high-particle physics a national priority, (2) globalization has lifted standards of living and education and hence spread out the body of people capable of breakthrough research, (3) America's government funded research is unduly weighted with military-based projects, accounting for more than 50% of the total ($66 billion out of $126 billion for 2004),and (4) a reverse brain drain is under way where "vast ranks of bright foreigners" are leaving the U.S. after getting their advanced degrees. "These declines are important, analysts say, because new scientific knowledge is an engine of the American economy and technical innovation, its influence in everything from potent drugs to fast computer chips."

No less an august publication than Foreign Affairs weighed in with the December 2004 article, "Is America Losing Its Edge?" China scholar Adam Segal said, "The real test for the United States' future will be whether it can maintain and improve its environment for innovation. For the last 30 years, U.S. companies have led in the invention of new products while Asian firms have played a secondary role. lowering costs to manufacture U.S. inventions. But Asian firms have begun to challenge that division of labor and are no longer content to simply follow."

He concludes with "The United States must actively engage with new centers of innovation and prepare itself to integrate rapidly and build on new ideas emerging from China, India, and South Korea. Above all, it must not assume that future innovation will occur automatically. Only through renewed attention to science funding, educational reform, the health of labor and capital markets, and the vitality of the business environment can the United States maintain its edge -- and the most innovative economy in the world."[11] So we have a new argument for creativity as a matter of national economic security. If we don't pay attention to creativity as a national value and national priority, we'll end up being owned by a Chinese-Indian consortium and our workforce of the future doomed to taking orders for someone else's business.

Seen in this light, creativity acceleration becomes the provenance of non-obvious factors such as our immigration policies. Fareed Zakaria, editor of Newsweek International, a columnist for the national edition of Newsweek, Newsweek International and, often, The Washington Post, and the author of The Future of Freedom: Illiberal Democracy at Home and Abroad, a book on global political trends. In a Newsweek column from November 29, 2004 headlined "Rejecting the Next Bill Gates," he writes "U.S. visa procedures have become far too cumbersome, and bureaucrats are downing down far more applications than ever before, One crucial result is the dramatic decline of foreign students in the U.S. -- the first shift downward in 30 years...The single most deadly effect of this trend is is the erosion of American capacity in science and technology...The dirty secret about our scientific edge is that it's largely produced by foreigners and immigrants. Americans don't do science...Every visa officer today lives in fear that he will let in the next Muhammad Atta. As a result, he is probably keeping out the next Bill Gates."

There are a few recurring themes from the many reports and editorials I've read to prepare this book.

There's the theme of "We're still Number One - For Now." There's the theme of "The Other Guys (Europe, China, Korea, etc) are Very Smart and Getting Smarter" and the theme of "How Stupid Are Americans Anyway and What's Holding Them Back?"

Is this a bad state of affairs? Who says America has to be Number One in education, creativity, or any measure that nations deem important? I'm not arguing that America needs to be Number One in all things - or that only Americans need to be as creative as they can possibly be. It would be a better world is ALL people, everywhere, could be as creative and inventive as they possibly could be. Obviously there's a strong economic argument for America to ramp up its creativity engine as many of the authorities cited here affirm. We live in a competitive environment and it would be prudent to continue to develop all our intellectual capital in order to create new wealth for more Americans. How we use our creative capitol and the innovations that spring from our collective creativity are political decisions that will be made by our civic and business leaders. This is another compelling reason for creative professionals to seek leadership positions in commerce and government.

There are any number of calls to action. We are called on to spend more on basic scientific research that's NOT connected to the military. We are challenged to be more open and nimble to new ideas that don't originate here. We are warned not to shut the doors to the American experience - open doors that welcomed all my grandparents (and probably yours). We are shamed with the huge numbers of Americans who are not receiving basic education and who are being shut out from college and the sciences.

But who will heed these calls for action and act? Isn't it time for America's creative professionals and people who value creativity to step up and lead us to a more creative and hence more democratic and more prosperous future?

"All of us do not have equal talent, but all of us should have an equal opportunity to develop our talent." -- John F. Kennedy

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