Be the First to Read New Book - "Win With Creativity!"
Win With Creativity!
a new book by Tom Tresser
Reflecting Tom's 17 years of civic activism and organizing.
Creative America lead organizer, Tom Tresser has writen a book
based on his work for the project - "Win With Creativity! Why
and How Creative Professionals Should Run for Local Office."
Read Excerpt
CREATIVITY AT RISK [DRAFT 12/19/05]
Remember
Rachel
Carson's book, "The Silent Spring"? Written in 1962,
it called attention to the use of DDT and other toxic materials
in farming. "The more clearly we can focus our attention on
the wonders and realities of the universe about us, the less
taste we shall have for destruction," she wrote earlier, in
1954. It's forty years plus after the publication of "The
Silent Spring" and we're still learning about how our actions
negatively impact our environment. Ms. Carson was an early
advocate for a holistic perspective on the consequences of
our actions on a complex system of inter-related natural conditions
and living organisms - including one another. She was a pioneer
of ecology before that word entered common usage. She taught
us that although you can't always see the immediate impact
of an action or abuse of nature we must always pay attention
and act as stewards of our planet, not plunderers. She concludes
that we should act with care, kindness, humanity and wisdom
when we pursue profit, success and other fleeting markers
of modern life. When was the first time you heard the word
"ecology"? The term oekologie was coined in 1866 by
the German biologist Ernst
Haeckel; the word is derived from the Greek oikos
("household") and logos ("study") – therefore,
"ecology" means the "study of the household of nature". For
me, it was in a science class at college in 1970. I remember
the feeling of gaining a new, larger-scale perspective when
considering the concept of life on the planet as a complex
web of relationships with other life and the physical environment.
You can't see the ecology or, more accurately, you can't see
the web of relationships, but once attuned to them, you know
they're there and can visualize them.. The notion that all
of earth is a household is still one that many civic and business
leaders refute as they carry on as if their actions in one
room don't affect the people living across the hall, downstairs
or next door.

Think
of creativity in America as a similar complex web of inter-dependent
elements. Think of a creative ecology. America's creative
ecology is a complex web of relationships that are all rooted
in the abilities of our citizens to recognize, express and
be rewarded for their creative outputs. This flow of creative
thought, expression, invention, expressive lifestyle, protest
and imaginative social change plays out in several arenas
at the same time. It plays out in the marketplace and corridors
of commerce. It plays out in the corridors of government.
It plays out in arts and cultural spaces large and small,
formal and informal, in organizations located in large marble-coated
buildings and the neighborhoods across America in storefronts
and loft spaces. This creative output is also expressed in
lifestyle choices, fashion, living arrangements, diet, travel
and political participation.
What are the elements that make up our creative ecology?
It starts with our people - as all creativity resides
in and is expressed by people. People's creativity output
might be likened to the sunlight that powers the Earth's eco-system
and that is the basis for all other energy exchange and resource
production. But people live in specific places under specific
political and economic conditions. If those conditions help
individuals develop and express their creative talents to
the fullest, then you could say the creative ecology is in
sync and, as people produce more creative output, the social
environment is further enriched, facilitating yet more creative
output. If political and economic conditions conspire to crush
intellectual and creative abilities, then that environment
is acting as a retardant and placing roadblocks to creative
output. In this sort of environment there will be a low level
of creative energy output and, therefore, low yields of the
benefits of creativity. I believe all people are creative
and will find ways to express themselves, ask questions and
re-create their environments despite the harshest restrictions
.
I've made the case that America's future is inextricably
linked to her ability to maximize her creative assets. Although
dozens of business, civic and research organizations have
stated this point in loud and clear terms, the call for a
creative America has not gained serious political traction.
Quite the opposite. America's creative ecology is under
treat from a trio of parallel trends:
(1) a growing civic intolerance and the growth
of a politics of hate and division, (2) a
brain drain and brain waste that threatens to relegate America
to an intellectual backwater, and (3) a growing
disparity of wealth and education opportunities in America
producing a cultural divide that limits who can
be a creative professional. Think of these conditions as toxic
inflow threatening to poison and deplete our nation's creative
ecology. People are the sole source of creativity - but a
person's ability to express talent and give form to creative
abilities is a function of economic and social realities.
I'd like to lay out three broad threats to American creativity
- three sets of conditions that individually are repressing
or even forestalling creative outputs, and which, together
pose a severe challenge to our collective ability to maximize
creativity going forward.