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Auditioning for Office

Progressives want artists to take the political stage
-Martin Brown, Utne

ARTISTS ARE NO strangers to progressive politics. In the United States,however, the word liberal has gone the way of loose-fit corduroys and well-funded public schools. Activists working in creative fields have since been struggling to stay both inspired and involved. Political organizers on the left are anxious to find fresh ways to motivate their base.

Answering the call, the Chicago-based Creative America Project is recruiting and training artists to run for local office in 2006. "We need to elevate creativity to a national value and priority," explains Tom Tresser, the nonprofit's lead organizer. "All people should be able to create, invent, and contribute to their fullest ability."

Creative America's training sessions, which began in January and are scheduled throughout 2005, cost about $75 a person and run for two and a half days. The goal is to teach organizers and candidates how "to run for local office -- using grassroots progressive strategies --as a creative person." This involves building a base of support, selling creativity as a way to solve problems, garnering media attention, and soliciting financial support. Workshops with titles like "Paid Media Basics" and "Creating Alliances and Producing Events" are held in conjunction with poetry readings and open-ended brainstorming sessions.


"Creativity and the ability to reinvent yourself is the American promise and fuels our ingenuity, acceptance, and drive to innovate," Tresser says. Ideally, artist-politicians will understand that to foster such traits, American society must remain open-minded and tolerant. In practical terms, that means using public office to fight for the First Amendment, church-state separation, better public schools, the right to same-sex marriage, and reversing the income gap between rich and poor.

A former Shakespearean actor and theater manager, Tresser began to wax political in 1990, when the far right was attempting to eliminate public funding for the National Endowment for the Arts (NEA). The MacArthur Foundation sent him on a six-city tour "to see what was going on with artists across the country, and what they were doing in the cities to speak up for the arts," he says. Upon returning home, according to the Chicago Reader (Dec.24, 2004), he started an organization called Greater Chicago Citizens for the Arts, which fused political and creative work to register voters and endorse candidates for local, state, and national office. The group disbanded in 1994.

"Nothing's changed, really, since I started talking about this in 1990 and went around the country in 1991 and 1992 to talk to arts groups about why they needed to organize to fight the right," Tresser says. According to author Richard Florida, though, America's economy has changed since the NEA was last targeted. In the book The Rise of the Creative Class (Basic, 2002), he estimates that 38 million Americans now use creativity in their professional lives to propose new solutions to problems. The Creative America Project believes these "creative workers" can be organized around a new class consciousness.

"Artists are a great underused resource in civic life," notes Creative America board member Kathie deNobriga. A theater director and founding member of the Atlanta-based arts and social justice organization Alternate ROOTS (www.alternateroots.org), deNobriga was elected to the city council in Pine Lake, Georgia, in 2002. "So much of what you might try to do [creatively] is hampered in the political arena by the strings of government," she says. But "we need imagination…we need creativity…we need people who can work well with other people. I feel like my arts experience prepared me to do all this."

TELL ME MORE In 2005 the Creative America Project is planning to hold training sessions in Boston, New York, Pittsburgh, Chicago Champaign Madison/Racine Cheyenne Phoenix and San Francisco For more information visit www creativeamerica us.

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Read the book - "America Needs You!
Why You Should Become
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"America Needs You!
Why You Should Become
a Creativity Champion"

America needs her artists, cultural workers and creative professionals to lead in the public sector! This book makes the case for creativity as a national value and the basis for a winning politics and explains why creative professionals have what it takes to lead and run for local public office. You're already a leader! Believe it.

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