Tom Tresser, Experience Architect, asks...
Q: What is the value creation dynamic that is propelling the need for creative offerings in experiential marketing services?
 | Cost of coffee bean when harvested = $0.50/lb. |
 |
Value realized by Starbucks from selling cup of coffee = $230/lb. |
|
- AN INCREASE OF VALUE OF +46,000%. |
A: Because of their mastery of the experience economy and creating a holistic experiential marketing program....
So...Let me design and implement experiential marketing programs for your key constituents that will:
- Capture their attention
- Amuse, amaze, entertain and inspire them
- Establish long-term, meaningful relations with them
- Turn them into fans and collaborators in building your business
Tom Tresser,
Chief Experience Officer.
Passionate Strategies
Tom has been designing and producing innovative, interactive and effective promotional experiences for over 20 years. He has created hundreds of theatrical productions, special events, seminars, community-based programs and targeted marketing projects. Most recently he was a marketing director at OurHouse.com, a home improvement e-commerce start-up.
