II. Experience the fun! Talk-show and lecture format!
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"Tom's presentation was terrific. He had the audience
in full-participation mode and kept the whole room laughing,
involved and entertained, while showing cutting edge approaches
to experiential marketing."
Prof. David Aron DePaul University Department of Marketing |
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Tom Tresser will explain the concept of the Experience Economy and how this dynamic is affecting the marketing mix.
Topics to be covered:
- What is the Experience Economy and how it is different from the Service Economy
- The key operating principles of the Experience Economy
- Examples of great Experience Economy marketers
- Steps in applying the Experience Economy perspective to your business
Like the Experience Economy, the session will employ interaction, music and other entertainment elements. It's going to be fun! Read more about the Experience Economy...
