Can Obama Teach Us? Ye, He Can
Sam Ewen, CEO of Interference, a New York-based marketing firm, points how Obama's grassrots use of technology and his joyous spirit of inclusion propelled him to the presidency.
"The best guerrilla marketing campaign of '08 wasn't waged to launch a new cell phone or hype an animated feature film that entertains the kids yet speaks to adults. It was conducted on behalf of the old editor of the Harvard Review. Exciting huh? You betcha!
The Barack Obama presidential campaign was one of the most impressive spectacles of media and grassroots activation in modern times. The effort will be the model in which future political campaigns are measured. And you can learn from it even if you are marketing more prosaic items like cell phones and kids' movies. Though the concept of a politician as a brand is nothing new, Obama's team took the concept to new marketing and brand building levels." Read the article at Brandweek.com.
"The best guerrilla marketing campaign of '08 wasn't waged to launch a new cell phone or hype an animated feature film that entertains the kids yet speaks to adults. It was conducted on behalf of the old editor of the Harvard Review. Exciting huh? You betcha!
The Barack Obama presidential campaign was one of the most impressive spectacles of media and grassroots activation in modern times. The effort will be the model in which future political campaigns are measured. And you can learn from it even if you are marketing more prosaic items like cell phones and kids' movies. Though the concept of a politician as a brand is nothing new, Obama's team took the concept to new marketing and brand building levels." Read the article at Brandweek.com.
posted by Tom Tresser at
2:26 PM
0 Comments:
Post a Comment
<< Home