Take a Survey on Going to the Theater

The League of Chicago Theatres asks you to participate in an important study of arts and leisure activity in the U.S . The study, which is being conducted through Northwestern's J.L. Kellogg School of Management and funded by Boeing and a national arts organization called Leveraging Investments in Creativity ("LINC"), takes a new approach to studying how and why people participate in the arts. If successful, this research promises to help arts organizations understand and serve their audiences better.

Your answers and identity will be kept separate and used only to create an aggregate picture of participation and engagement in theater and other activities. Your answers, though part of a group, are essential to the program's success. It is a big study, and a large a group of thoughtful participants is needed.

The survey generally takes just 15-20 minutes of people's time, and gives you a unique chance to share your opinions and experiences with the people who really care about the arts. As an incentive for participating, the League will enter any participant who wishes in a drawing for a chance to win $100 in Play Money gift certificates, which can be used to buy tickets to 75 Chicago theater companies. If you win, you can use the Play Money yourself or give it to a friend who you'd like to join you at the theater more often. It's up to you.

To participate in this study, simply click the hyperlink below and answer all of the questions in the survey. Upon completion, you will be able to enter to win $100 in Play Money gift certificates.

Thanks for your time and support of this important effort. Please click here to take the survey:

http://kellogg.qualtrics.com/SE?SID=SV_esqji7A63E7tCQc&SVID=Prod