SEPT 1990 MAILING
In order to activate our patrons and involve them in a "Save-the-NEA" campaign, the League of Chicago Theatres' Advocacy Committee organized an unprecedented mailing in mid-September of 1990. A number of prominent theaters pooled their mailing lists for a one-time mailing of a political piece from the League. We worked with a fund raising consultant and a data base expert to create the piece and the system to merge the lists and imprint the pieces. We mailed out about 10,000 pieces and asked folks to sign enclosed post cards and mail the items back to us and to give us a non-tax-deductible contribution.
Over 780 people replied -- an 8% response -- and they contributed $9,460, which covered the cost of the mailing.
Here are the components of the mailing (click on the image to a see a larger version of the item):
Outer envelope |
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Letter |
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Insert message from Frank Galati |
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Petition piece w. tear-off cards. Folks signed them and returned them
to us in a postage-paid envelope. We bundled them
and delivered them to |
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Thank You letter to petition signers/contributors |
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Letter to the League from the White House |
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FALL 1990 PROGRAM STUFFERS
During the Fall of 1990 theaters through-out Chicago stuffed these flyers in their programs and house managers gave curtain speeches calling attention to the "Save The NEA" campaign. Patrons were urged to sign the tear-off post cards and leave them in the theater lobby for mailing by the theater. The Playboy Foundation donated the printing.
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OTHER ACTIONS
League of Chicago Theatres newsletter Read Frank Galati's remarks at the League's press conference and Tom's op-ed piece. |
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September 4th Rally at Daley Plaza |
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